Tonkachi x 70 years with miffy

Tonkachi × 70 years with miffy

Tonkachi's "Our Miffy"

"Miffy Exhibition to celebrate the 70th anniversary of its birth." Tonkachi is taking part in the production of the original products for this exhibition.

Miffy is a little rabbit girl who appears in the picture book work by Dick Bruna, a picture book author and graphic designer. Born in 1955, 2025 marks its 70th anniversary. This time, we made some fabric accessories, kitchen items, apparel accessories, and more. We have selected memorable scenes and motifs that appear in picture book works. Not only will it become a practical item that will be useful in everyday life, but we have also made it a product that will make you feel happy just by holding it in your hand.

*Original items from the "70th Anniversary Miffy Exhibition" can be purchased in the exhibition's merchandise section. It is not sold at Tonkachi Store or Tonkachi Building 2.

Event overview

Exhibition name: Miffy Exhibition to celebrate the 70th anniversary of its birth
Date: Wednesday, April 23rd - Monday, May 12th, 2025
Event hours: 11am - 8pm
Venue: Matsuya Ginza 8th floor event square

*The venue will close at 7:30pm on Tuesday, May 6th and Sunday, May 11th, and at 5:30pm on the last day. Entry is 30 minutes before closing time.
*In the event of crowds, you may have to wait or you may receive tickets.

"Miffy Exhibition to celebrate the 70th anniversary of its birth"
Original die-cut pouch, 7 types

Die-cut pouch. We chose scenes that show what Miffy values and compassion.
You can put cards or coins in your bag to add them to your bag, or you can add a cute accent to your bag. The Miffy-shaped carabiner is also a highlight. The back is decorated with the gold foil logo from the exhibition, adding a subtle special touch.
This is a masterpiece that gives you a sense of familiar worldview of Miffy's picture book.

¥2,420 each (tax included)

メインビジュアルのイラストを使ったダイカットポーチ。

"Miffy Exhibition to celebrate the 70th anniversary of its birth"
Original Tetra Pouch

A playful pouch inspired by Miffy's tent.
On the outside is embroidered with Miffy peering through the window. Unzip the sides and you'll see Miffy eating a sandwich inside.
It comes with a Miffy face-shaped carabiner that will accentuate when attached to a bag, making it a convenient size for organizing cosmetics, stationery and accessories.
It combines aesthetics and functionality.

¥3,300 (tax included)

"Miffy Exhibition: 70th Anniversary" Original fluffy pouch

A soft pouch made of fluffy material that will make you want to touch it.
It is one of the most eye-catching bags, and is convenient for storing cards, accessories, and small items. This item is a great balance between its cute appearance and ease of use.
Comes with a name tag for the exhibition logo.

¥3,300 (tax included)

"Miffy Exhibition to celebrate the 70th anniversary of its birth"
Original tray

A tray designed with Miffy's casual daily life and memorable scenes from a picture book.
It is also recommended as a way to promote food education, conveying the joy and importance of eating.
It can be enjoyed as a companion for meals and tea time, or as an accent for your interior decoration, such as a small item storage. Another great feature is that it is light and easy to use.
¥3,630 (tax included)

¥3,960 (tax included)

"Miffy Exhibition to celebrate the 70th anniversary of its birth"
Picture book pouch

A pouch designed with the cover of a Dutch picture book. This item will always be with Miffy's picture book, and will make it fun just by holding it in your hand. There are two sizes. There are various ways to use it, such as including stationery and cosmetics. The mini size is perfect for storing cards, making it perfect as a wallet.
3 different picture book sizes, 2,750 yen each (tax included) / 3 different mini sizes, 2,200 yen each (tax included)

"Miffy Exhibition to celebrate the 70th anniversary of its birth"
T-shirts in total (M, L)

A simple, yet casually unique T-shirt for adults.
The illustrations of the front and back are fun to connect.It has a playful design.
Made from 5.6 oz of cotton material,The sturdy fabric makes it comfortable to wear.
The left sleeve features a special name tag featuring the illustration of the main visual for this exhibition.

¥4,400 each (tax included)